What are BRANDbabies?

Imagine two brands meeting for their very first business date. They exchange glances, chat about trends and brands, and quickly realize: there’s chemistry! 
The DNA of their brands is a perfect match! A few meetings later, and voilà – their first BRANDbaby is on the way! An extraordinary collaboration that combines the best of both worlds.

Warner Bros. meets Parfumlovers

Harry Potter Magical Essences cast a spell on the world of fragrances. Parfumlovers Cologne, in collaboration with Warner Bros. Discovery Global Consumer Products, unveils four Harry Potter-inspired fragrances for women and men. These magical scent creations – Passion, Courage, Wisdom, and Ambition – draw inspiration from the Wizarding World, enchanting the senses.

natubini meets Anouk

The new textile collection “ANOUK” is inspired by the beloved children’s books “Anouk, die nachts auf Reisen geht” by Hendrikje Balsmeyer and Peter Maffay. The books recount the captivating adventures of Anouk and her loyal companion, the stuffed monkey Affi, who dive into new journeys every night. The 15 “favourite pieces,” available in sizes 92 to 128, are crafted from premium materials and textile structures, with most certified by the GOTS quality seal. The Global Organic Textile Standard (GOTS) is an internationally recognized benchmark that ensures the organic quality of textiles while adhering to environmental and social standards throughout the entire production chain.

Mondelez meets Bandai Namco Europe

Aadil Tayouga, Director of Licensing & Business Strategy at Bandai Namco Europe: “Oreo and Pac-Man are both passionate about championing the joy of play – making this a truly unique collaboration. Both brands resonate with people of all generations, and we’re excited for families and friends to come together, enjoy Oreo cookies, and play Pac-Man – creating moments that foster meaningful connections.”

ELLE meets Torrefaktum GmbH

The coffee and roasting market is filled with masculine-oriented roasteries and manufacturers, but a distinctly feminine brand has been missing – until now. With the ELLE brand, we’re addressing this gap and expanding a long-term partnership that ranges from coffee and tea assortments in various flavours to ELLE Cafés (launching in 2025) as key touchpoints, along with a curated gift collection.

Germany´s Next Topmodel meets Ardell Lashes

At BRANDmate 2023, discussions with Dr. Tobias Neuberger, founder, owner, and CEO of the DR NEUBERGER GROUP, focused on our diverse licensing topics and potential new business opportunities. Amid the creative atmosphere of BRANDmate, various possibilities were explored in depth. “Germany’s Next Topmodel” was quickly identified as an attractive enabler for the product launch of the ARDELL Lashes product line in Germany.